Friday, 17 April 2009

April 2009 - Press Release

PRESS RELEASE: Minerals & Terroir – How water can affect the taste of wine

London, UK, 16th April 2009

Introduction

Mineral water is a product with indisputable provenance, yet the relevance in a gastronomic setting, particularly in taste, is not understood. A sommelier, a wine buyer and a water specialist started tasting waters alongside white wines in September 2008, in order to see whether water could affect the taste of a wine. It has since been experienced that the range of effects that water can have on the palate is quite remarkable. Not only can the wrong water harm a given wine, but an appropriate choice of water can actually enhance the natural characteristics of a wine.

Background

There is no credible fine dining establishment that doesn’t have a serious wine list with complementary spirits and cocktails – all appealing to their discerning clientele, whilst aiming for the holy grail of both specialisation and differentiation.

So why is it that in the light of recent criticisms aimed at the offering of bottled mineral water in restaurants, there has been no attempt to halt the loss of key revenues from this high-turnover product? It is quite ironic, given the encyclopaedic knowledge of how wine pairs with food, that it is the lack of knowledge that has proven to be the stumbling block.

There is simply no answer to the accusations that mineral water is no different to tap water. Lack of a unitary understanding from the mineral water industry prevents both the successful communication of an establishment’s water selection and subsequently, the offering of a mineral water appropriate for the cuisine – or dare it be said...the wine!

Detail

Minerals and Terroir is an ambitious project. It is so called as the aim is to see beyond the marketing of mineral waters and focus on the chemistry of the liquified minerals that form h2O and the individual characteristics of a wine that are borne of their terroir. We do this with taste in mind.

Over 50 white wines have been tasted, representing typical grape varieties on most sommeliers’ lists. These have been tasted alongside 11 still waters, including tap water and 10 sparkling waters. We plan to start the red wines soon.

A number of respected individuals have attended these tastings as guests, ensuring that Minerals & Terroir has not remained a ‘closed forum’ and that we take on board alternative observations. There is a unanimous surprise as to how much a water can actually affect a wine.

A detailed scoring system from 20 has been created, reflecting the variety of ways in which a water can affect the taste experience of a wine. The results turn ‘established’ knowledge on its head, with low mineral waters mostly harming wines and highly mineralised waters being most likely to enhance a wine or at least, allow it to express itself.

The findings mean that a restaurant can now offer an informed choice of water to their guests – and that vital attention to detail which will ensure that the selected wine isn’t adversely affected by any element of the meal. Finally, the on-trade can demonstrate value in the generous margins applied to bottled water.

The Minerals & Terroir team is:

Roberto della Pietra – Head Sommelier, Roussillon restaurant, Pimlico.

Nicolas Angelina –     Wine Buyer, Noura restaurants, London

Michael Tanousis –     Managing Director, Aqua Amore – Mineral Water Specialists, London

33 comments:

Douglas Blyde said...

Hello Michael, many thanks for stopping by at Intoxicating Prose. I would love to learn more about your work. Douglas

巧克力好吃 said...

路過--你好嗎..很棒的BLOG.........................................

3月 said...

來問個安,誰不支持這個部落格,我咬他........................................

怡如 said...

080人聊天室尋夢元聊天性愛性交性愛線上性愛線上看免費辣妹電影免費影片 go2v免費幹片免費貼影區免費貼影片區免費情愛片免費情電影免費情慾片免費淫蕩影片免費現上成人影片免費無碼片線上看免費無碼色片免費無碼站免費無碼做愛片免費短片區免費短片影片免費短片觀賞免費短影片免費影片18免費影片人片免費線上下載影片免費線上女優a片免費線上小電影免費線上分享免費線上成人片直播金瓶梅成人漫畫金瓶梅情色小說文學上班族聊天室成人遊戲

仁南 said...

裸體寫真全裸美女圖片色情訊息黃色圖片自拍裸體圖片sex裸露圖片18限85cc a片台灣色情網站免費色情圖一夜激情聊天情色聊天室限制級爆乳女優作愛巨乳學院性愛情慾陰脣一夜情下體網愛聊天鹹濕做愛自拍成人圖庫成人影城性關係視訊情人性影片觀賞裸照淫美成人論壇av寫真自拍裸女貼圖av圖情色性愛貼圖成人vcdsexy辣妹視訊聊天色情視訊淫婦台灣情色論壇丁字褲貼圖免費a片影片淫蕩女人live show男女做愛火辣妹妹激情網愛聊天美女裸照免費色情網站

郭君 said...

志不立,天下無可成之事。......................................................

水憲妤慧 said...

想像力的力量比知識更加巨大。......................................................

ColetteC22039 said...

凡是遇到困擾的問題,不要把它當作可怕的,討厭的,無奈的遭遇,而要把它當作歷練、訓練和幫助。......................................................

NicolaSigel0508 said...

hello~welcome my world~<. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

東慶天芳 said...

我喜歡用心經營的blog~ ^^ ........................................

黃k0822oryb_card said...

志不立,天下無可成之事。........................................

佩璇 said...

Thanks ~ ~ I will come back yo~................................................................

JesseniaT_Or怡臻ndorf said...

Thanks ~ ~ I will come back yo~................................................................

D415_evonN_Risinger0 said...

你不能和一個握緊的拳頭握手..............................

佩GailBohanan1蓉 said...

It is never too late to learn. ............................................................

SadeRa盈君iford0412 said...

好文!值得一推~~加油哦! ....................................................

玫友 said...

Many a little makes a mickle...................................................................

清鴻 said...

人生是故事的創造與遺忘。............................................................

婉婷 said...

希望我的支持可以帶給你快樂--加油...................................................

柯凡豐 said...

有用的才華若不用,便如同日晷儀放在陰暗之中............................................................

姿柯瑩柯dgdd憶曾g智曾 said...

要經常發表文章 最愛你了呦............................................................

惠桂惠桂 said...

生命如夏花洵爛;死如秋葉之靜美。............................................................

潘凱花潘凱花 said...

早點休息阿,身體健康很重要的!..................................................................

蕙春蕙春 said...

看後受益良多,謝謝∪ˍ∪......................................................

陳晏李秀樺雄 said...

I do like ur article~!!!............................................................

楊燕沛楊燕沛 said...

Birthdays are good for you. The more you have, the longer you live.............................................................

張忠張鴻水玉 said...

與人相處不妨多用眼睛說話,多用嘴巴思考. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

邱思吳佳順翰 said...

放棄者不會勝利,勝利者永不放棄。............................................................

靜詹怡詹詹 said...

原來這世上能跟你共同領略一個笑話的人竟如此難得......................................................................

柔于真于真于真林姍 said...

感謝大大的無私分享 讓小弟獲益良多 終於知道網上還有這麼多的好東西≧▽≦"
............................................................

淑芳 said...

從來愛都不知它的深度,非得等到別離的時候.....................................................................

洪勳劉耀德劉耀德華 said...

好的部落格就要和好朋友分享--感謝分享..................................................

盛春成 said...

很精彩的部落格 期待你的繼續加油..................................................

 

Free Blog Counter